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DOM PERIGNON
X
LADY GAGA
Putting together Lady Gaga, Dom Pérignon and France’s strict alcohol ad laws? Now that’s a creative challenge — and Dom Pérignon rose to it with a digital-first masterclass.
The Dom Pérignon x Lady Gaga NFT Museum on Ethereum lets users explore and buy the limited edition bottles as NFT pieces of art, alongside their physical counterparts.
The collection sold out in just 8 seconds — faster than a pop drop — and sparked major press buzz
CLIENT: DOM PERIGNON
AGENCY: DARE.WIN
PRESIDENT: WALE GBADAMOSI-OYEKANMI
CREATIVE DIRECTOR: FABIENNE FIORUCCI
ART DIRECTOR: MARIEKE NAVAUX
COPYWRITER : THOMAS BROUCHON
PRODUCTION COMPANY: THE WALKING NERDS
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