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DEEZER x LA RELÈVE

Deezer’s The Relève brings together 12 rising rap artists for an exclusive playlist.

The 4th edition launch included a groundbreaking 4-episode web series revealing a week of co-creation - the first playlist you can both see and hear on Deezer.

KronoMuzik and the artists set the tone with the tagline:

"Tu crois que t’as tout entendu? T’as encore rien vu."

Supported by a powerful campaign across film, DOOH, social, photography, and ads.

MARKETING CAMPAIGN

TEASER WEBSERIE

PHOTOGRAPHY & AD

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DOOH

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CLIENT: DEEZER
AGENCY: MEDIAMONKS PARIS
PRESIDENT: WALE GBADAMOSI-OYEKANMI
CREATIVE DIRECTOR: IBRAHIM SECK
LEAD CREATIVE & AD : MARIEKE NAVAUX
COPYWRITER: QUENTIN BURETTE

ASSISTANTE AD : MAHAU CONTI-GRANTÉRAL

PRODUCTION COMPANY WEBSERIE : GRUNT

PHOTOGRAPHY AND MARKETING FILM : ANTOINE BAL

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