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YOUTUBE SHORTS
3ÈME ÉTOILE
In December 2022, during the first winter World Cup, the French team aimed for their third star.
We challenged the French people to do the same—“décrocher leur propre étoile” with their Christmas trees. A new trend quickly took off.
To boost the campaign, we brought the famous Lucarne d'Evry to 3 major cities, letting supporters try to grab the third star on our Christmas trees in a huge YouTube Shorts event.
And unlike the team, many fans succeeded.
CLIENT: YOUTUBE SHORTS
AGENCY: MEDIAMONKS. PARIS
CREATIVE DIRECTOR: IBRAHIM SECK
CREATIVE TEAM : QUENTIN BURETTE & MARIEKE NAVAUX
PRODUCTION LEAD : CAMILLE MARTINEZ
WORKING WITH : LA LUCARNE d’EVRY
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