GET FRESH STREET
GET wanted to highlight its unique freshness and help Parisians cool down during the worst heatwave Paris has ever seen in summer 2019.
We created the freshest street in France, painted with a special coating that lowers the temperature by 9°C.
This let people enjoy a fresh GET in a cooler, refreshing space during the heatwave.
GET FRESH BIKE
In paris, during the summer, the banks of the seine are perfect for sharing a glass with its friends. But everyone forgets the essential: the ice! so get decided to refresh the banks with Get Fresh Bike with the freshest mint liquor in France : Get.
Because we can't serve our liquor in France... but we can serve glass ice and refresh all drinks !
Every thursday evening, the get team distributed with their bikes kilos of ice cubes to everyone who came to spend a moment along the banks. At the end all the banks where branded Get even if not everyone where drinking it !
CLIENT: GET
AGENCY: DARE.WIN
PRESIDENT: WALE GBADAMOSI-OYEKANMI
CREATIVE DIRECTOR: FABIENNE FIORUCCI & DAMIEN FUI
LEAD AD : MARIEKE NAVAUX
PRODUCTION LEAD : ARTHUR DE CLERCK