MARIEKE NAVAUX

For Paris Fashion Week, Jordan launched its Spring ’22 Women’s Collection.

We engaged The Unapologics community by celebrating women with an all-female local team, blending PFW energy and basketball culture.

One-week activation with @ParisBasket18 players included:

• A 59-second teaser film on Foot Locker platforms

• A fashion show at Foot Locker Les Halles

• Pop-up activities with nails, gems, a catwalk, and photobooth