ACTIV' GET27
ACTIVATION . VISUAL IDENTITY . SOME
Le calendrier de l'après
GET27 wanted to take a seat at the holiday tables and reaffirm its role as the after-dinner liqueur.
But how? Between all the communications before Christmas, during Christmas, and for New Year’s Eve, one moment is completely overlooked: the in-between, from December 25th to 31st - even if celebrations are still in full swing, no brand is really there.
That’s exactly where GET27 chose to step in. To reaffirm its role as the after-dinner liqueur, GET created the “Calendrier de l’Après”: a giant 85cm bottle turned into a physical calendar, with doors to open and exclusive goodies to win every day for 25th to 31st.
HIVER ÉTÉ 2024
After the success of the “Calendrier de l’Après,” GET wanted to surprise again in December.
Rather than blending into the usual festive clichés — Christmas trees, snowflakes, Santa Claus — the brand chose a different path: leveraging a universal reflex of all brands, the need to always get ahead. Back-to-school displays appear in July, Halloween costumes in September, and Advent calendars in November…
GET took this principle even further with its WINTER-SUMMER 2024 collection: summer vibes series of unique collector items, specially designed and created for the occasion.
CLIENT: GET 27
AGENCY: MEDIAMONKS
CREATIVE DIRECTOR: IBRAHIM SECK
LEAD CREATIVE & AD : MARIEKE NAVAUX