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AUDIBLE

For the launch of the anthology cli-fi audio series "Wild Whispers," Audible wanted to release a 360° activation.
We took one episode’s theme—the lack of pure air—to create an unsettling ecosystem across TV ads, DOOH, PR, and influencer touchpoints:
“What if clean air became a luxury product?”

We created:

  • A fake luxury TV ad for a fake pure air bottle, aired on national TV.

  • This Pure Air bottle was sent to PR and influencers.

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CLIENT: AUDIBLE
AGENCY: DARE.WIN
CREATIVE DIRECTOR: FABIENNE FIORUCCI / IBRAHIML SECK
LEAD CREATIVE: MARIEKE NAVAUX
CREATIVE TEAM  : AUDREY JAUNET & LAURA LEFEBVRE

LEAD PRODUCTION : ROBIN DEMOUCRON

PRODUCTION COMPANY:  NDA

3D COMPAGNY : PAUME

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